Press:Jones & Bartlett Pub Jones & Bartlett Learning; 3 edition (December 30, 2003)
Author Name:Hillestad, Steven G./ Berkowitz, Eric N.
Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.
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