Health Care Market Strategy: From Planning to Action

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Press:Jones & Bartlett Pub Jones & Bartlett Learning; 3 edition (December 30, 2003)
Publication Date:2003-12
Author Name:Hillestad, Steven G./ Berkowitz, Eric N.
Edition:3rd Edition


Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.


Medical Books,Administration & Medicine Economics,Health Care Administration,Textbooks,Medicine & Health Sciences,Administration & Policy,Hospital Administration & Care,Hospital Administration

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Comment List (Total:18)

  •     Amazing shipping service from AmazonEasy book to read with simple language.
  •     Excellent book. Everything is so clear and concise. Learned a lot from the book. Its the updated version, thats also one of the plus points.
  •     Good book! was required for a course in my health care administration degree program
  •     Easy to read and simplifies marketing strategies for all levels.
  •     Great school book in perfect condition.
  •     Great rental. I was so please. Very fortunate to have used the book. easy read!...thank you
  •     Great Product! Fast delivery!
  •     This was ordered buy my daughter for her Master's Degree. She has been renting from these folks for a while now and the price sure beats any other way of getting the books.
  •     Love it!
  •     Great Read!
  •     I enjoyed this book and expect I will be referring to it regularly as my career progresses. It has all the pertinent, still up to date information you need to adequately create a viable marketing plan. I had very little knowledge in this area and after finishing this book, I was able to successfully present an approved plan.
  •     Great !
  •     arrived as promised
  •     This book was instrumental in my marketing class and was very informative. It was an easy read and was a good reference for my class.
  •     This book still stays within my reach as I work. As a freelance writer and editor, I do a lot of work focusing on the health care industry. It is one of the few books I did not sell have completing my Master's degree.
  •     I really liked this book. Good information. the subject matter was well represented and it was very easy to follow. This was particularly interesting to me and was very pertinent.
  •     perfect for class
  •     As described and expedient delivery.

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