Product Design and Development

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Press:Mcgraw-Hill College Mcgraw-Hill College; First Edition edition (January 1995)
Publication Date:1995-1
Author Name:Karl T. Ulrich,Steven D. Eppinger
Edition:First Edition Edition


Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing functions of an enterprise. 
Designed for graduate and senior undergraduate business, engineering and industrial design courses, this book uses integrative methodologies to facilitate problem-solving and decision-making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.


Engineering & Transportation,Engineering,Industrial, Manufacturing & Operational Systems,Industrial Design,Products,Business & Money,Management & Leadership,Industrial,Textbooks,Industrial Engineering

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Comment List (Total:16)

  •     Get the identical international version instead. You are basically paying more than double for the hardcover.
  •     Good book. It could use more information on software products and services. It is very focused on physical products. I'd love to find a similar book with a software/service background.
  •     This is a book I bought for a graduate level engineering program I am in. Reads easy. Great content. Goes well with the Ries Lean Start-up stuff for entrepreneurs.
  •     I guess this book has some decent content, but I thought a lot of it was also common sense stuff. Seemed like a bit of a waste of time/money for me personally.
  •     Very good condition
  •     Comprehensive; textbook format
  •     best textbook in the field so far.
  •     nice book horrible class
  •     Book was exactly as posted and the seller/shipping was prompt.
  •     I teach product design and development at a major research university and I swear by this book. I often tell my students, "you can take every book from my office but leave me with this one." While it may not be the best or easiest introduction for younger students, e.g., first-year college students, it an excellent reference text that I have been using for nearly ten years. Kudos to Drs. Eppinger and Ulrich for their excellent work.
  •     Professors said that I needed the book, but haven't opened it since.
  •     as described
  •     Also check the course of Karl Ulrich on Coursera, that is a more easy and practical approach to learn about product design.
  •     This is a short textbook targeted at engineers taking interdisciplinary graduate courses about how their industrial design work fits into the overall product development process. It is strongest in outlining the key concepts that make industrial designs succeed. In its 4th edition, this is a well-written text with good supporting tables, charts and pictures. There is a good balance of theory and practice. The text could be digested by any junior level engineering or business major. It could be especially helpful to a non-technical marketing or finance MBA student seeking to understand the structural drivers of technical design success.Chapters 1-4 lay out the usual process, plan and customer requirements components of a broader new product development course. They are not a substitute for the comprehensive treatment in a marketing course. Chapter 5 on product specifications is strong on the basics of metrics, values, technical and cost factors, but weak on the process of actually selecting and prioritizing factors at this stage.Chapters 6-7 on concept generation and selection are strong, outlining the research and problem solving steps, followed by examples and processes for making choices. Chapter 8 on concept testing is elementary.Chapters 9-11 are the heart of the book, explaining how product architecture, industrial design and design for manufacturing are done and why they, rather than technical brilliance or marketing innovation, are commonly the greatest drivers of life cycle project success. Product variety, standardization, modularity, chunking, interfaces, interaction, platforms, cost types, target costs, sequences, secondary features, assembly and support factors are defined and illustrated.Chapters 12-13 provide an introduction to the important roles of prototypes and robust design. These are descriptive chapters with limited depth.Chapters 14-16 cover the complementary topics of intellectual property, economics and project management at a surface level.Anyone involved in the industrial design process will find value in this helpful textbook. It's 350 pages can be skim-read in less than 2 days.
  •     Came in in a timely manner and is the assigned textbook, however it's not appropriate for the class it's assigned for. But it is what its supposed to be.
  •     Product torn damaged didnt match description

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