Selling Swimsuits in the Arctic: Seven Simple Keys to Growing Churches (Leaders Kit Edition) (Clamshell Kit)

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Press: Abingdon Press; Leaders ed. edition (August 1, 2006)
Author Name:Hamilton, Adam
Edition:Leaders ed. Edition


The Leadership Kit contains: - A DVD featuring actual videotaped footage (four 15-minute segments) from the Leadership Institute- A CD-ROM offering reproducible handouts and entire audio sessions (in MP3 format) of Hamilton's insights on the keys to effective church ministry- A hardcover leader's guide to Hamilton's best-selling book Selling Swimsuits in the Arctic that includes guidelines for using the book in a retreat or team setting


Christian Books & Bibles,Churches & Church Leadership,Church Growth,Christian Living,Leadership,Church Administration

 PDF Download And Online Read: Selling Swimsuits in the Arctic: Seven Simple Keys to Growing Churches (Leaders Kit Edition) (Clamshell Kit)



Comment List (Total:13)

  •     fairly interesting
  •     Interesting book to use as a Bible study. Great discussions came from using this book. Would recommend it to anyone
  •     Changing the metaphors and vocabulary helps lay people see the issues of growing the church in new ways.
  •     Excellent!
  •     This was a great book. The advise was easy to understand, the models were entertaining, the asides about the authors experience in other churches was relavent.
  •     Adam Hamilton recognizes that churches are often resistant to marketing techniques for fear of somehow compromising the Gospel.
  •     I used this book for conducting a Sunday School class over the last several weeks. Each chapter lends itself very well stimulating discussion and sharing of ideas.
  •     This has not been as interesting as our previous encounters with Adam Hamilton, but it an easy read.
  •     In my opinion ... amazing and invaluable insights, into what is or should be obvious about congregational growth and vitality!
  •     Selling Swimsuits in the Arctic is a perfect example of how to frame a market-driven, consumerist approach to church.
  •     The DVD adds much to the material in the book. Hamilton knows how to reach people and stir their hearts for Christ. This should help our church learn to better address the message of Christ to a wider audience and assist us in making disciples and serving the world.
  •     Christians understand the gravity of the spiritual and moral decay in the society they live. They also understand and belief that Jesus, not just God, is the solution to such decay. In fact, they believe that change and hope is found in Jesus Christ alone and not in any other man, organization, or religious sect or organization.But sometimes, we Christians fail miserably in presenting and delivering the message of change and hope that Jesus brings into the lives of those who accept/recognize Jesus as both Lord and Savior; not just as one or the other. Many of us lack an evident commitment to what we profess to believe. We seem to be much more professors of faith than possessors of faith. We do not seem to be persuaded that Jesus is the only way to God and are sometimes lacking motivation in our lives as Christians.In his book, Adam Hamilton presents some principles that cannot longer go unnoticed by the church in the USA. Generally speaking, all Christians want everyone to make it to heaven. The issue is that we tend to look at people as potential members of our local churches when, I believe, more often than not we are not connected with the people we are trying to reach and much less related to their needs because we are too busy recruiting people. We then wonder why people are so reluctant to accept the message of salvation. We need to connect with people; the church is where it is to serve the community; not the other way around.Principle 1 - "Do we believe in the product we're selling?"If we truly believe Jesus is the way, the truth, and the life, and if we truly believe that He is the only way to God, then we need to live out this truth and not compromise it even if the whole world comes against it. Belief equates results. If we truly believe the Good News, then we need to cast away our carnal desires and attitudes and truly live the life of Christ so that people can see Jesus in us as well as less of us. If we don't believe the Gospel, then we must close the doors of the buildings we call "churches" before Christians get accused for false advertisement. When sin is flooding the churches, it is a sign that those Christians no longer believe in the Gospel of Jesus Christ.Principle 2 - "Do others need what we're selling?"Though what Christians are "selling" is the Gospel of Jesus Christ, not every church "sells" it the same. There is no doubt in my mind that there are God's people in small, medium, and mega churches but many of these churches do not attract people because they are either stuck on something God did in 1958 and have decided not to move on or what they offer, or how they offer the Gospel, is irrelevant to the needs of the people Christians are striving to reach. If all the churches offer the same product (the Gospel), how is it that some churches are dying while others are growing? We must be a walking testimony that what we got as Christians is the real deal and that it is what they need.Principle 3 - "Are we getting the Right product?"Christians, aside of preaching the Gospel and making disciples, must understand the needs of the people they aim to minister. The message of John the Baptist and of Jesus Christ was the same: "Repent, for the kingdom of God is at hand!" But how each of them present it was not done in the same manner. Many times, churches do not want to go beyond what they have done in the past so they always do what they have always done and get the same results that they have always gotten. In order for no believers to consider or accept the message of Jesus Christ, they must be met at their point of need and show them the love and mercy God has shown to us through Jesus Christ. Fulfilling the Great Commission is a given but how it is done is extremely important. The Gospel is not for debate but how Christians present the Gospel is as important as the Gospel itself.Principle 4 - "We must have the product right."Now that we gave the right product, do we present it with excellence or do we just do enough to get by? Abraham Lincoln said, "You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time." If we do not preach, teach or have a worship service that catches people's spiritual attention as well as mental, then we have failed miserably in delivering the most important message in human history. Many services are done with less than excellence and yet Christians expect for people to come and stay in the church and be part of a community that is in great decay but unwilling to accept constructive criticism in order to better itself. We must put ourselves in the shoes of those who come and visit our churches and strive to see our own churches from their point of view and see what they see in order to improve our services of ministering the Gospel of Christ. When I mention services I am also including serving the community outside the buildings we call churches or temples.Principle 5 - "Are we embodying the product? Are we the living incarnation of the product?"Jesus came to seek and to serve the lost because He cared. People around Jesus knew that He was different; yes, He knew a lot about the Scriptures but they sensed that this Jesus was a person that cared for them as much as He was concerned to do His Father's will. As followers of Christ, we must do the same; we must be about the Father's business seeking for people to tell them about the love of God in Christ and show them that love in deeds more than mere words. We must genuinely care for people by giving ourselves to others treating them better than we treat ourselves. We might be the only Bible they may read, we may also be the only portrait of the love of Jesus in this chaotic world that desperately needs love. The message of Jesus Christ is not found just on His words but in the way His people carry out His message by getting involved with "the community, building relationships, getting to know people, [and] encouraging others." Let's look at people as precious souls in God's sight and not as potential members for our churches. They deserve to experience the reality of the message of Jesus Christ; let's go beyond the words and truly love them. Let's show them Jesus.Principle 6 - "We must sell the product, effectively."If we as Christians want people to follow Christ then we must be very clear in sharing the Gospel in order for people to see why they need a Savior, why they need to gather with other followers of Christ, and how to live out loud their faith in Jesus Christ. People won't come to Christ until they see their "perceived-by-us" need of a Savior as a real need. With the world competing against the Church of Jesus Christ for the attention of people, we must definitely be creative. We must be "authentic, caring, and tactful in inviting [people] to consider the claims of the gospel." We don't have to understand everything; we just have to share with others what Christ has done in us, for us, and through us. Opportunities come and go, we just have to have spiritual eyes and ears to see and hear what the Spirit of God wants us to see and hear. If we have an intimate dynamic relationship with God, He will send people our way to "sell" them the Good News of Christ. Excellence should be part of how we share our faith in Christ; anything less than that and the Gospel might be perceived as one more spiritual irrelevant message and Jesus as one more savior, not as the Way, the Truth, and the Life.Principle 7 - "If at first we don't succeed, let's persevere."Patience is a virtue we seldom have or experience while at the same time we admire those who succeeded because they were unwilling to give up. I personally believe that most believers accepted the message of the Cross because someone did not give up on them until they were convinced by the Spirit of God that they needed a Savior. Jesus promised His followers adversity/tribulation but adverse situations do not come to stop them but to test their faith and make them stronger in order to continue the race that Jesus set before them and to keep their faith. We just have to keep ourselves faithful to God in the good times and in the bad ones. Those who persevere will get what they follow after. If we continue to persevere in sharing the Gospel of Christ we will surely see the reward of our perseverance which has eternal consequences. Let's not give up, there is much more to gain than to lose.In ConclusionThe book is very well written and the points the author made are worthy of acknowledgment. The church must go out of its way and serve others besides itself. The church must be concerned about the needs of the community it is supposed to serve; the church exists in order to serve, not to be served by the community. If there is no community, the church has no purpose. As believers, we need to survey our communities and look for ways to serve others by meeting their needs through our active involvement. As a minimum, this can mean just listening to them. For so long the church in the USA has done things the same way expecting different results. We have lost our passion, our purpose, and the power of God. We have done so well that God has left many of our churches and we have not taken notice. May we heed the Spirit of God, repent, and turn from our wicked ways that we may go into the world selling swimsuits in the Arctic.
  •     Another new perspective. Great.

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