Press: McGraw Hill Higher Education (January 1, 2004)
This text has been tailor-made for business students, using topical examples to demonstrate how modern economics can illuminate the problems that business face every day.
About the Author
David Begg is Principal of Tanaka Business School, Imperial College London.
Damian Ward is based at the University of Bradford.
Business & Money,Processes & Infrastructure,Strategic Planning,Management & Leadership,Systems & Planning,Economics
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